From Beat Cop to Research Pro: Why Experience Trumps Theory Every Time 🚔📊


The Right Hand by Dr. Ari Zelmanow

This newsletter serves as the right hand for product and UX folks who want to use customer research to predict better product outcomes. As a criminal investigator turned customer investigator, I teach product teams how to think like detectives to do great research fast.

👋 Reader,

Ever see someone walking down the street and know they're carrying a concealed weapon? I have.

Not because I read it in a book. Not because someone told me. But because I've seen it hundreds of times as a police officer. The slight adjustment in gait, the characteristic arm position, the unconscious touches to check the weapon—these aren't things you learn in the academy. They're patterns you recognize only after countless hours on the street.

“You see, but you do not observe.” — Sherlock Holmes

This brings me to a critical point about research.

Just like rookie cops fresh out of the academy, many researchers emerge from training programs armed with theories and frameworks. They've memorized methodologies and can recite statistical formulas. But they're missing something crucial: street smarts.

Let me break this down for you.

Academy Knowledge vs. Street Smarts

  • Academy: Learning about probable cause
  • Street: Spotting a stolen car from three blocks away
  • Academy: Studying criminal behavior
  • Street: Reading body language that screams "something's wrong here"

The same applies to research:

  • Theory: Understanding sampling methodology
  • Practice: Knowing when a participant is not being truthful
  • Theory: Learning interview techniques
  • Practice: Sensing when to dig deeper into an unexpected response

Here's the truth about becoming a great researcher:

  1. You need to get your hands dirty
  2. You need to make mistakes
  3. You need to develop pattern recognition
  4. You need to build instincts through repetition
  5. You need to learn what others miss

Think about it like this: When I trained rookie officers, I didn't just tell them what to look for—I made them look until they could see it themselves.

That subtle shift in understanding comes from doing, not reading.

For researchers, this means:

  • Running real studies, not just planning them
  • Talking to actual users, not just analyzing data
  • Making real recommendations, not just generating insights
  • Learning from failures, not just successes

The Detective's Guide to Better Research:

  1. Start with the basics (your academy training)
  2. Get into the field (do the actual work)
  3. Learn from veterans (find mentors)
  4. Develop your instincts (trust your gut)
  5. Train others (solidify your knowledge)

Remember this: Every master researcher started as a rookie. They didn't get better by reading more books—they got better by doing more research.

Just like a seasoned detective can spot things others miss, experienced researchers develop an eye for patterns, anomalies, and insights that novices overlook. They know when something doesn't add up, when to probe deeper, and when they've struck gold.

The Bottom Line:

Theory gives you a foundation, but experience gives you wisdom.

Want to be a better researcher? Stop reading about it and start doing it.

Your "academy training" is just the beginning—your real education starts when you hit the streets and do the work.

Stay frosty,

/ari

P.S. Happy New Year to all of you 🥂🎉🥳. I appreciate you. If you are looking to develop these skills in the new year, consider checking out my very popular Influential Research course.


Real Quick...

This is the part where I DO try to sell you something. If you want to learn how to use detective-grade investigation techniques to do great research fast, reply to this email or set up a call here, or if you are ready to jump in, click here.

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